About Tour Pacific in English

About Tour Pacific 

The company was founded in 1993 by Lars Jönsson who is still the sole owner and Managing Director of the company and we have 13 employees in total, 11 in our head office and one in our Gothenburg branch and one representative in Stockholm from autumn 2018. In 2018 we celebrate 25 years in business!

We are specializing in exotic paradises in the world and our biggest destination is Australia followed by Maldives, New Zealand, Seychelles, the South Pacific, and Mauritius. Our focus is mid to upmarket products; we cater for all ages from 30 to 65+. We focus on tailor made travel to FIT clients, including honeymoons, couples and families. Since 2010 we have successfully built a reputation as one of the leading operators of escorted group tours with Swedish tour guides. The company is financially stable with an AA credit rating (second highest)

Destinations: Australia, New Zealand, Fiji, Cook Islands, Tahiti, Samoa, Vanuatu, Tonga, Papua New Guinea, Mauritius, Maldives, Seychelles and Bali.

We are the main supplier of package tours to exotic destinations to the leading retail travel agency chain in Sweden, in total 160+ retail agencies; Resia, Ticket, Lingmerths and BIG Travel.

We find our market nationwide in Sweden with an extra focus on Southern Sweden. With our new representation in Stockholm we are expecting an increased market share there.

Turnover: 46 MSEK in 2017, approx. 5 Million USD and we have increased our turnover five years in a row. For 2018 the forecast is 48 MSEK.  


is our ambition as a tour operator to contribute to a positive and sustainable growth at our destinations. We strive to pay respect to local cultures, customs and environment as well as local economies.  A sustainable tourism industry will equally benefit the local inhabitants by creating jobs and income at our destinations, subsequently improving their living conditions.
In order to oppose the down sides of tourism, such as child labour and abuse, we are also supporting several organisations like ECPAT and Resebranschens Barnfond.

We have also engaged in various charity fund raising projects for our favourite causes in the last years, like the  Baltic Salmon Fund and  Project Playground.

Read about our appointed sales representative in Stockholm


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